Tom Kiernan - 20 January, 1999

Re: Communications Questions

From: Tom Kiernan <tkiernan@npca.org>
To: Jody Flemming <jody@discoverlife.org>
Subject: Re: Communications Questions
Date: Wed, Jan 20, 1999, 1:51 PM


Jody
Sorry for the delay in getting back to you.  I was thinking the request for
Communications needs should only go to the chairs of the DLIA committees.
Really, all we need is the summary list of needs that the other committees
have
been discussing.

Regarding cost categories, I might consider the following outline:

    I.    Staff (a percentage of your time)
    II.    Consultants (estimate some pro bono help and some fee for service
to
help design and layout documents, design our log, review our plan...)

    III.    Production costs (including printing, picture reproduction,
video,
copy costs for press releases...)

    IV.    Travel (I could envision the need for you or other DLIA folks to
travel in regards to creating or implmenting this plan)

    V.    Overhead (some calculation that should apply to allprograms that
covers a portion of rent, utilities...)

How's that for a start
Tom

Jody Flemming wrote:

> Tom,
> I want to clarify a few things from your E-mail.  Regarding the letter I
> need to write to "all DLIA folks" requesting their communications needs:  do
> you mean the Board, or everyone on our mailing list?  Also, I am not sure
> how to estimate all the costs involved in implementing a communications
> plan. What kinds of costs exist besides the logo/letterhead etc...?  I guess
> that depends, to a certain extent, on what the Communications Committee
> recommends in their plan.  I would appreciate it if you could share some of
> your experience in this area and point me in the right direction.  Nothing
> too involved, just a few communications budget categories would be fine.
> Thanks,
>
> Jody Flemming
>
> ----------
> >From: Tom Kiernan <tkiernan@npca.org>
> >To: jody@discoverlife.org
> >Subject: communications committee
> >Date: Thu, Jan 7, 1999, 12:56 PM
> >
>
> >Jody,
> >
> >The following is a note I would like to forward onto the communications
> >committee, but I do not have everyone's e-mail.  Could you please
> >forward it to them and send me a list of everyone's e-mail for future
> >use.  As well let me know if my thoughts for the committee seem
> >appropriate given your perspective.
> >
> >Thanks Tom
> >
> > At the Board meeting on the 18th, it was clear that we need to craft a
> >Communications Plan for DLIA.  I have attempted to start this effort by
> >drafting a Table of Contents for the plan and listing a series of tasks
> >that would at least launch us into this effort.
> >
> > To get us going, please try to accomplish the following tasks by
> >January 20 and e-mail your thoughts back to me.  I will then coalesce
> >your work into a comprehensible document outline that is circulated back
> >to you.
> >
> >
> >TO COMPLETE THIS PLAN, WE SHOULD DO THE FOLLOWING:
> >
> >TASKS        PERSON
> >
> >Review Table of Contents of Communications Plan   all
> >Prepare a draft mission statement     Tom
> >Identify areas needing internal and external policies & procedures all
> > (and enter in the table of contents below)
> >Gather list of current or planned communications activities  all
> > (and enter in the table of contents below)
> >Brainstorm additional communications activities   all
> > (and enter in the table of contents below)
> >Estimate costs of communications activities    Jody
> >Identify pro bono outside assistance     Jody
> >Letter to all DLIA folks with request for their comm. needs  Jody
> >
> > If you have any questions, you can reach me at tkiernan@npca.org or at
> >202/223-6722, ext 100.  Thanks and Happy New Year.
> >
> >DLIA
> >Draft Communications Plan
> >December 1998
> >
> >Table of Contents
> >
> >I. Mission Statement for Communications Committee
> >
> >II. Internal Communications Policies & Procedures
> >  1...
> >  2...
> >
> >III. External Communications Policies & Procedures
> >  1....
> >  2....
> >
> >IV. External Communications Themes and Messages
> >
> >V. Communications Templates, Logo, Letterhead....
> >
> >VI. Communications Timeline and Action Plan
> >  1...
> >  2...
> >
> >VII. Communications Budget
> >
> >
> >
> >







Discover Life in America | Who's Involved | Correspondense | Kiernan - 20 January, 1999