BROCHURE LOGO GROUP - 16 December 1998 Coralie Bloom David Brill U of T Steve Kemp NHA Cheryl Bright NMNH/Smithsonian Terry Maddox NHA Kent Cave NPS Mark White former NPS employee Cheryl suggested a poster to be distributed to all classrooms in area!!! Previous discussions: (Both traditional and electronic media); Publish technical species list by Dec 1999; look for journal interested in publishing all ATBI stuff (exclusive); Logo: theme; Develop Educational Brochure; Get GIS coverages out Develop a web-page species template (like Salamander page - font, background, find professional web page agency to do this) then twigs will be challenged to create web site for 2 species Audience using the web pages may be very important (eg congressional folks) Per John Pickering, there are three issues: 1. Discover Life in America Brochure - broader overview than ATBI (general overview of science center, species diversity, web page creation, needed for fundraising***, linking to Parks as classrooms and the other educational issues not included in the ATBI brochure) 2. Logo - get technical specifications for logo (page layout) - who needs to be pleased with the logo? The Board? Need the logo to work as banner for letterhead, business cards, and web page; logo should work for all over the Americas - Canada and Central and South America. 3. Flora and Fauna publications: Useful hard copy keys - perhaps to be taken into the field; NHA would in theory sell this in the stores and make a profit from it. Who is the audience for this series? Caterpillars of the Smokies, Snails/Slugs, Salamanders of the Smokies Who will do all of this publishing? Not the NHA; Jody's father's advertising firm may do a logo Discussion of Caterpillars of the Eastern Forests (Dave Wagner, et al.) - they have already had 7,000 requests for this already by schoolteachers Re logo: propose a logo representing the groups coming together What themes should be addressed with the logo: biological diversity, mission statement, something that could appear as four-color, two-color, one color; also perhaps use pieces of the logo (e.g. business card), some strong icons (e.g. ladybug, fern) Not too much detail to enhance reproduction Provide logo in various formats: color, size, letterhead, business cards, web page Perhaps several icons General documentary Logo cost: Should the probono firm fall through, then approximately $3,000 Brochure Primarily to be used as a fundraising tool: The NHA feels the cost of the publication should come out of the $150,000 it is already providing DLIA Priorities for NHA publications have already been set for the next year or two - this brochure was not part of this planning process Is the association going to be the publishing arm of this organization? NHA wants to know what the Park=B9s feeling is on this - the NHA is here to assist the Park The intitial $150,000 may not be a recurring donation - is there some sort of endowment? (Perhaps Friends could fund some publications or a publication person) NHA is concerned that the sale of a lot of products coming out of the ATBI will not make any money - they won=B9t sell; NHA is not interested in the flora and fauna series Perhaps instead of publishing books, we could publish magazine type posters (e.g butterflies, etc) and produce a complimentary teacher=B9s guide - color graphics, minimal text Posters are much less expensive to produce 3-4,000 wildflower books purchased a year; perhaps 100 mammal books The demand for these products may increase over the years as the word gets out, but not now. Appropriate ways to reach the public versus the flora/fauna series? Posters allow a lot of information and deal with issues (books and other materials would be more issue oriented) than project or product oriented. What about our folio series? A biodiversity folio? UT's "Sightline": A quarterly health assessment of the Park with about 5 articles in it. Sightline could have a box on the back to update Sightline's readers on DLIA/ATBI issues (readership targets elected officials - middle brow - those people actively using the park who are involved or have an economic interest) - short, hard-hitting articles in two-color format; funding strategy has not been determined, they don't want to sell it but rather prefer to give it away free - they do not want to cut into funding that might go to other projects in the Park; again, articles will focus on Park "health" and issues along those lines Perhaps create an ATBI/DLIA minute on the radio or the 6 o'clock news - update, perhaps a short flick, the local stations could produce it; the stations are civic minded and community oriented and would probably be interested; channel 10 would probably jump on it, also new management at channel 8; ETSU has a 15 min radio show each week; Perhaps we need a short column regularly in the local newspaper(s); CNN has the program called "Earth Matters" Is there really a need for a CDRom version of the Brochure? If it is printed and on the web? MORE on BROCHURE Discover Life on America John Pickering will write it Keith Langdonwill review it, maybe Karen Ballentine First, NHA has to get the green light from NPS and their publication committee which will meet Jan 21 (1999) or before to review priorities and see if priorities can be modified to include the DLIA brochure Provide text by March (they need to determine the focus and vision for what it should say, then NHA will edit and beautify) NHA will do it if NPS wants them to do it - printing costs were about $5K for 20,000 brochures ($8-10K if someone else does it, including) Do they want a general brochure, or a "press packet"? That would include cover, beautiful brochure, etc.) NHA has a lot of other publications that they work on and produce regularly including items for sale to keep the NHA afloat Confirm with the development committee what exactly they want, immediately, and for the longer term Suggestion for endowment also to fund a publications position (NPS and NHA staff are overloaded with serving 10 million visitors already)
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